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Channeling inspiration & 3 hacks for your digital content platform

Channeling inspiration & 3 hacks for your digital content platform

Seeking inspiration is a daily part of my life. I look for inspiration in my life, feelings, social media by talking with friends and family. It can be found anywhere if you’re willing to see it. As cliche as some might see inspiration, it is still one of the first steps you need to take when making new life changing plans career wise or in your free time. It makes me happy to think about how would my future look and seek inspiration that can motivate me to go towards it. With that said I guess it is clear to see why I chose to attend Sofie Dumont’s event in the BAM conference 2021. Sofie Dumont is a Belgian renowned lady chef and digital entrepreneur. In her event we deep dove how to channel inspiration to action and what secret ingredients we need to succeed in digital platforms. 

Sofie Dumont is a inspiring woman who has created herself a working digital support net. She started the event off by telling about her colorful life. A big passion of hers, cooking drove her to cooking school and eventually to a own cooking show. From a own cooking show she switched to digital world. Now she has a full time working digital platform. Inspiration is cool and all but how do we actually get that all into use? It’s a puzzle sometimes even if you have a lot of motivation to pack it all up. Dumont is truly an example on how hard work pays off when taking action pays off! 

If working digitally or in your own terms is something you’re truly interested in, this is your cue! First we’re going to start off by defining our goal. Brainstorm a bit and shower yourself with inspiration and answer to this question ”what is it that I really want to do? ”.  With your identified goal look further on what do you need accomplish. What do I need to make this happen? After these few steps Dumont suggested to start creating your network! Start looking for partnerships, collaborations and be responsive with your audience. To put this all together, it is important to specifically define your first steps to make the rest of the path a little more clear. 

However there’s one key that sticks out to be the most efficient when creating your digital platform. That my friend is called 360’ perspective. Yes simple as that! This 360 perspective is a major factor behind Dumont baffling success in her digital world. Now when looking back at this information it also kinda makes sense! 360 perspective means having a specified account in ” all of the social platforms”.  Specified social platform means having the same account with slightly more suitable content in specific social app. For example, in Instagram I could post about life, traveling and moments when in Pinterest I would post pictures that inspires me. See what it means? With this tactic you’re able to create more suitable and enjoyable content to be peoples liking. Let’s face it, some like to watch videos when some enjoy analyzing a picture! 

Hands down inspiring speech and event! I think it’s no newsflash that I enjoy doing social media and posting stuff online so hearing her side of the story was beautiful. I learned about new and better perspectives to look at social media and got inspiration to do better! For a future marketeer it’s crucial to know how to play around social media since that and big data is our future. Social media is going to and already plays a huge role when it comes to advertising and engaging with target audience. If you’re a marketeer, p.s that was for you!

 Last few tips to remember from Dumont and few from me; create multiple social channels to your content and specify it, fill yourself a content calendar so you remember all the special occasions. Last but not least be consistent and always remember quality over quantity! ( Don’t be too picky tho yikes, we all have to start from somewhere! ) 

4 factors that needs to be included to create a one billion dollar content strategy

4 factors that needs to be included to create a one billion dollar content strategy

I think I blacked out for the rest of the sentence after hearing billion dollars. I mean how on earth would somebody be able to create a content strategy that could push you towards one billion dollars? It’s a fine dance along the fine line 

2 explanations why Tiktok is booming and why future marketeers should know this, explained by Escudeiro Tiktok’s brand strategy director in the Netherlands

2 explanations why Tiktok is booming and why future marketeers should know this, explained by Escudeiro Tiktok’s brand strategy director in the Netherlands

At this point where our lives consist of going from Los Livingroom to Nueva cocina ( from living room to kitchen ) back and forth, it is safe to say we’re all familiar with the wonders of Tiktok. Tiktok is known to be addictive and 

The BAM 2021

The BAM 2021

Imagine yourself in a desired situation career wise. What would it look like and what would you be doing? Would you be a creative director in TikTok or maybe you created your own one billion dollar content strategy plan and now you’re working as a highly successful entrepreneur. Feels pretty good ha? What if I told you, that I can share some valuable information on how you could take your first steps closer.

You think I’ve gone crazy or is there something I could really deliver to you? I’m talking about the BAM. What BAM you think? The one that helps you getting your next step to your career paradise. 

Belgian Association of Marketing, in familiar words BAM is a market happening for the young future marketeer’s, entrepreneur’s and CEO’s. It’s driven to educate and inspire young leaders of tomorrow. BAM’s programme is scheduled with many successful speakers who has lead an impressive example on their careers. This year 2021 the conference was held online due to obvious reasons (corona). However it had it’s perks! I got to sign up to their website, make my own profile and add information about myself such as linkedin and this site. I planned my own schedule to which conferences I wanted to attend and I got to do some networking with the keyspeakers. Now you’re looking at a woman who’s linkedin friends with Tiktok’s creative director and with a man who knows how to create billion dollar strategy plan. It’s kinda like 13 year old me would be friends with One Direction singers in facebook. To get back to the track, in conclusion Belgian Associaton of Marketing gets together only once a year to gather our future leaders to be innovative and to deepen their knowledge. 

Marketing plays a big role in my studies. Seeing a glimpse of possible future of the marketing sector was truly exciting, inspiring to be honest. I think I have mentioned before in my About page that I study international communications and media, participating in a conference like this gave me a possibility to layout a interesting network. I got to connect with Jeremy who creates innovative communication strategies and Paulo who is brand strategy director. Both of these held their own events with own topics and it got me hooked! From Bullshit marketing to meaningful marketing, Recipe for building a successful digital content platform and one billion content strategy and masterclass in making an impact for your business and society to name a few of my favorite sessions I attended. 

Designing and planning own future is as vital as studying. It’s necessary to plan your way to from a student to the one who runs their own business or creates new innovations. Being able to connect and learn from these skillful people has been a one of a kind opportunity that BAM was able to offer me. We all have to start from somewhere, maybe this could be the sign to do it. Surround yourself in inspiring happening like Markethappening 2021. It gets your creative juices flowing! At the end of the day our world has changed and we have to adapt with it. As a future marketeer we’re looking at a more technical future, let’s innovate with that! 

Here’s a link to BAM’s page in case you’re curious to find out more about the topics, speakers or about the whole happening! Also you can find 3 more BAM posts in Kastanjamariaana. In these posts we’re going to dive into strategic planning, the success of Tiktok and sharing tips on how to grow your digital platform. I’ll see you there!

Lapland Road Trip in Pictures

Lapland Road Trip in Pictures

Girls and I planned a quick road trip to Lapland, Finland for Christmas break from uni. Here it is in pictures. Levi – Saariselkä – Rovaniemi

Finland’s Independence Day & Questions about Home

Finland’s Independence Day & Questions about Home

Christmas spirit grows through out the winter and holiday time, some might not be into holiday festivities, some might be a into Christmas spirit around the actual celebration days and then there’s people who goes cuckoo since the first leaf drops, like me. I mentioned 

Moving to Crete & Handling stress

Moving to Crete & Handling stress

Time has flown by faster than I’d like to admit. Unfortunately that is the reality and there’s no way to escape it.
The last couple of months has been in a bit of blur. After coming back home from England it made me question my agenda of where to go next or to stay at home in Finland. I was truly struggling with this question and it put me in a uncomfortable situation. But you can’t blame it really, when is it ever easy to decide whether to leave your loved ones and to make the decision to go or not to go. I’ve never had second guesses about traveling but at the end of the day traveling and actually living abroad are two very different things.

Despite everything that was going on I ended up making my decision to go. I’ve always believed in a saying that if it’s meant to be then it’ll be. So I went ahead and applied to a job in beautiful Crete. I couldn’t have been more nervous. Am I suppose to pack my bags and say bye for now or will I stay in Finland and start all over again back at home.
Guess what, well by now we all know the outcome of this but YES, in two short weeks I packed everything, said my bye’s for now and moved to Crete. Insane in away but that’s just how crazy life can get sometimes.

I’m going to bring you all down from the imaginary bubble you might got from my Instagram or from this post. Leaving home was not an easy decision nor it was easy to say bye again to my family and friends. I haven’t really spent time with my loved ones because I’ve been on a go since quite awhile now. Coming home from Italy made me realize how much I’ve missed them by my side, like actually physically and not just mentally.
Back then I dedicated this summer for being with my family and friends. I ended up traveling half of the summer so it made me more anxious to go again because part of me hoped to have a bit more time with them. Unfortunately that was not the case here. I got a chance to move so I went for it and did it because I knew I’d be regretting if I’d have said no.

Adjusting to so many different feelings in so many levels is overwhelming for everyone. What to do, where to go, where I’d want to stay, how I feel, what I want etc, so many questions. I believe we’ve all been in a point where we feel a little out hand and overwhelmed of what’s the right thing to do or where to move forward. There isn’t really a way out, all you can do is to sit down, face it all and try to search for the answer by listening to your own feelings.

Life in Greece has been a roller coaster’s extra final ”fun” ride before you have to get off. I’m not going to lie or try to adjust this all in more beautiful words when the reality is that these last 3 months has been truly stressful. I was looking for a break after settling down to my new home here in Greece. Yet again that was not the case here either. I’ve been writing many versions of texts to post here yet I’ve felt that dealing this all has been enough to handle in this moment.

Finally we’re here, I can say that I’ve made it through and it’s the beginning of December and Christmas. This time of the year is hands down the best time of the year in my opinion. I’m feeling such inspired and happy about Christmas. It’s officially also suitable to be dashing some Christmas spirit to fellow thinkers like me out there, why not to you all if you’re even a little into Christmas feels. Be aware of a major attack of everything Christmassy! It’s not just the festivity, peace nor the family occasion but the whole end of the year of 2018 which is insane that we’re already here. Let’s make the most of it, so we can end the year fulfilled with tasks and goals we want to complete still in 2018!

Wow, you have no idea how relieved I feel right now that this post is out and you are here reading it. I’m doing my best to write everything in its true colors and now it’s time to focus on the last countdown of 2018 and Christmas feels.

I hope you’re having a relaxing Sunday and your weekend was a good one! If not, drop everything that you’re doing and have a good night sleep sometimes that’s all we need!

Happy first advent of Christmas 2018!


Charming England and How Culture Can Be “Misleading”

Charming England and How Culture Can Be “Misleading”

  My trip to England really turned out to be everything that I didn’t see coming. As there is a saying, beauty comes from the eyes of the beholder.  So everything I’m about to write is coming from my perspective and experiences. I’ve had this