Tag: Inspiration

Channeling inspiration & 3 hacks for your digital content platform

Channeling inspiration & 3 hacks for your digital content platform

Seeking inspiration is a daily part of my life. I look for inspiration in my life, feelings, social media by talking with friends and family. It can be found anywhere if you’re willing to see it. As cliche as some might see inspiration, it is still one of the first steps you need to take when making new life changing plans career wise or in your free time. It makes me happy to think about how would my future look and seek inspiration that can motivate me to go towards it. With that said I guess it is clear to see why I chose to attend Sofie Dumont’s event in the BAM conference 2021. Sofie Dumont is a Belgian renowned lady chef and digital entrepreneur. In her event we deep dove how to channel inspiration to action and what secret ingredients we need to succeed in digital platforms. 

Sofie Dumont is a inspiring woman who has created herself a working digital support net. She started the event off by telling about her colorful life. A big passion of hers, cooking drove her to cooking school and eventually to a own cooking show. From a own cooking show she switched to digital world. Now she has a full time working digital platform. Inspiration is cool and all but how do we actually get that all into use? It’s a puzzle sometimes even if you have a lot of motivation to pack it all up. Dumont is truly an example on how hard work pays off when taking action pays off! 

If working digitally or in your own terms is something you’re truly interested in, this is your cue! First we’re going to start off by defining our goal. Brainstorm a bit and shower yourself with inspiration and answer to this question ”what is it that I really want to do? ”.  With your identified goal look further on what do you need accomplish. What do I need to make this happen? After these few steps Dumont suggested to start creating your network! Start looking for partnerships, collaborations and be responsive with your audience. To put this all together, it is important to specifically define your first steps to make the rest of the path a little more clear. 

However there’s one key that sticks out to be the most efficient when creating your digital platform. That my friend is called 360’ perspective. Yes simple as that! This 360 perspective is a major factor behind Dumont baffling success in her digital world. Now when looking back at this information it also kinda makes sense! 360 perspective means having a specified account in ” all of the social platforms”.  Specified social platform means having the same account with slightly more suitable content in specific social app. For example, in Instagram I could post about life, traveling and moments when in Pinterest I would post pictures that inspires me. See what it means? With this tactic you’re able to create more suitable and enjoyable content to be peoples liking. Let’s face it, some like to watch videos when some enjoy analyzing a picture! 

Hands down inspiring speech and event! I think it’s no newsflash that I enjoy doing social media and posting stuff online so hearing her side of the story was beautiful. I learned about new and better perspectives to look at social media and got inspiration to do better! For a future marketeer it’s crucial to know how to play around social media since that and big data is our future. Social media is going to and already plays a huge role when it comes to advertising and engaging with target audience. If you’re a marketeer, p.s that was for you!

 Last few tips to remember from Dumont and few from me; create multiple social channels to your content and specify it, fill yourself a content calendar so you remember all the special occasions. Last but not least be consistent and always remember quality over quantity! ( Don’t be too picky tho yikes, we all have to start from somewhere! ) 

4 factors that needs to be included to create a one billion dollar content strategy

4 factors that needs to be included to create a one billion dollar content strategy

I think I blacked out for the rest of the sentence after hearing billion dollars. I mean how on earth would somebody be able to create a content strategy that could push you towards one billion dollars? It’s a fine dance along the fine line 

2 explanations why Tiktok is booming and why future marketeers should know this, explained by Escudeiro Tiktok’s brand strategy director in the Netherlands

2 explanations why Tiktok is booming and why future marketeers should know this, explained by Escudeiro Tiktok’s brand strategy director in the Netherlands

At this point where our lives consist of going from Los Livingroom to Nueva cocina ( from living room to kitchen ) back and forth, it is safe to say we’re all familiar with the wonders of Tiktok. Tiktok is known to be addictive and 

The BAM 2021

The BAM 2021

Imagine yourself in a desired situation career wise. What would it look like and what would you be doing? Would you be a creative director in TikTok or maybe you created your own one billion dollar content strategy plan and now you’re working as a highly successful entrepreneur. Feels pretty good ha? What if I told you, that I can share some valuable information on how you could take your first steps closer.

You think I’ve gone crazy or is there something I could really deliver to you? I’m talking about the BAM. What BAM you think? The one that helps you getting your next step to your career paradise. 

Belgian Association of Marketing, in familiar words BAM is a market happening for the young future marketeer’s, entrepreneur’s and CEO’s. It’s driven to educate and inspire young leaders of tomorrow. BAM’s programme is scheduled with many successful speakers who has lead an impressive example on their careers. This year 2021 the conference was held online due to obvious reasons (corona). However it had it’s perks! I got to sign up to their website, make my own profile and add information about myself such as linkedin and this site. I planned my own schedule to which conferences I wanted to attend and I got to do some networking with the keyspeakers. Now you’re looking at a woman who’s linkedin friends with Tiktok’s creative director and with a man who knows how to create billion dollar strategy plan. It’s kinda like 13 year old me would be friends with One Direction singers in facebook. To get back to the track, in conclusion Belgian Associaton of Marketing gets together only once a year to gather our future leaders to be innovative and to deepen their knowledge. 

Marketing plays a big role in my studies. Seeing a glimpse of possible future of the marketing sector was truly exciting, inspiring to be honest. I think I have mentioned before in my About page that I study international communications and media, participating in a conference like this gave me a possibility to layout a interesting network. I got to connect with Jeremy who creates innovative communication strategies and Paulo who is brand strategy director. Both of these held their own events with own topics and it got me hooked! From Bullshit marketing to meaningful marketing, Recipe for building a successful digital content platform and one billion content strategy and masterclass in making an impact for your business and society to name a few of my favorite sessions I attended. 

Designing and planning own future is as vital as studying. It’s necessary to plan your way to from a student to the one who runs their own business or creates new innovations. Being able to connect and learn from these skillful people has been a one of a kind opportunity that BAM was able to offer me. We all have to start from somewhere, maybe this could be the sign to do it. Surround yourself in inspiring happening like Markethappening 2021. It gets your creative juices flowing! At the end of the day our world has changed and we have to adapt with it. As a future marketeer we’re looking at a more technical future, let’s innovate with that! 

Here’s a link to BAM’s page in case you’re curious to find out more about the topics, speakers or about the whole happening! Also you can find 3 more BAM posts in Kastanjamariaana. In these posts we’re going to dive into strategic planning, the success of Tiktok and sharing tips on how to grow your digital platform. I’ll see you there!